Pat was our Opening Keynote speaker. She shared her journey and is living proof that you can make it even if you are the only maker in the family. She mentioned that her dad repeatedly asked her how is her knitting going, lol. Pat even shared a picture of her first quilt which is always fun to see since we sometimes think that our crafty role models were born “that way”. It was wonderful to see her share her up and downs in the industry.
After the keynote it was time to attend your “track”. The tracks were Fabric Designer, Author, Everyone, Pattern Designer and Blogger. I did a mix and headed to Lifestyle Blogger Mimi G– of Mimi G StyleCreating a Following and Brand Loyalty. If you don’t know who she is …..CLICK THE LINK. I learned ‘”sew” 🙂 much from her that I didn’t want the session to end. The speakers were so free with their knowledge. Here are a few Take Aways from MiMi G:
- Don’t Fake it until you make. People will see right through you. I loved to hear this as we often here the opposite.
- Give it away. Be free with your knowledge. Your readers/customers want to build relationship and trust you. Share your knowledge for free, don’t worry about the thought of someone taking or stealing what you have.
- See what works on your blog. She brought up the idea that one day she decided to do an OOTD(outfit of the day) instead of a handmade garment. This gave her an insight of what her readers and audience liked to see.
These are just a few helpful tips.
Lora Douglass of Dragonfly QuiltWorks-Taxpayer Compliance for the Creative Business
Lora a CPA and Etsy shop Owner just made happy. Happy because she was a CPA and had a shop it really added to the credibility and I felt she could relate to me. Lora shared the Do’s and Don’ts and shared her experience of being audited! Takeaways from Lora:
- You can not claim professional association fees. (gasp, I was totally NOT aware of this!)
- The IRS has a 3 year expiration for an audit
- If you get audited the give you only 30 days!
- Try and find a CPA that understand your industry
Both ladies also gave us their email so that we could request a copy of their deck since everyone was writing feverishly!
The Lunch Lecture was presented by the Kristin Link of Sew Mama Sew and Abby Glassenberg of Whileshenaps. These ladies partnered and created the Craft Industry Alliance of which I joined about a month before the conference. I joined for 6 months to give it a try so I need to be sure I am utilizing it. I will do a review around renewal time but for sure I can tell you the resource page is golden!
Roseanne Kermes-Sizzix Designer and of the Rosebuds Cottage website spoke up Finding Your Social Media Voice
Being a Scrapbooker/Cardmaker I was delighted that she has a line with Sizzix:). Roseanne discussed:
- Content Planning Tools
- Decide the role of social media in your business
- Be open to criticism and don’t take it personally..eek!
After this session I headed for home I was pooped. I had learned soo much I needed to process it all and get ready for the final day.